I enjoy limitations that come with a channel. In this case, the Instagram Story feature's 15 second video limit was my inspiration to create content that is both fresh, easy to churn out and still entertaining.

Everyone expects a crazy twist or a satisfying end to any story. Playing on this anticipation, I wrote a bunch of very short anti-climatic stories that talk about very normal things and animated them.

I did slip in one episode. Where I just couldn't resist throwing in a pun. But it still fell in line with the overarching theme of 'Mundane'.

The simplicity of the format and the restriction helped me focus on one particular aspect and innovate.